Longrich has implemented the Vision "125" in which the priorities are diversification and globalization. In ensuring rapid growth during this Vision "125" timeframe, Longrich is devoted to recruit as much global talents as possible. As of current, Longrich has already recruited many field experts in their respective industries, may it be cosmetics, healthcare, devices, electronics, and also top professionals from managers to sales achievers to researchers. Longrich is standing firm on its principle to be innovative, to strategize, to speed up product development, to recruit more talent, to strengthen the management, to enhanced the company's competitiveness on the global level. It is also within the company's Vision 125 to dominate the market for daily use products. Longrich has already applied for trademarks across 183 countries, established 8 research centers within and out of China, developed branch offices in Malaysia, South Africa, Cameroon, Russia, Ukraine, Taiwan and many more to come. The company's products had also penetrated into the markets of all five continents. Longrich's ultimate goal is to establish it's name into a global brand.
Longrich has invested a total of 300 million Yuan into constructing a world class modern production facility that adopts the latest technology in its operations, a newly built global headquarters and other amenities such as restaurants, hotels within the Longrich Industrial Park, Not only that, Longrich has also invested 300 million Yuan into developing health and beauty centers, another 200 million Yuan to built the Longrich museum, 100 million Yuan into creating a recreation club and lastly 1 billion Yuan into building top class research facilities and show houses for all brands. Such huge investments only reflects one thing, which is the company's gigantic desire to become a top brand on a global scale.
As part of its globalization plan, Longrich underwent an industrial transformation, making many advanced technology upgrades on its production processes including the construction of a 20,000 square meters of fully automated cosmetic production workshop that is completed with fully automatic distribution systems, storage systems and many other advanced systems, a GMP certified cosmetic production plant and a new biotechnology research and development hub. Future plans included in its transformation includes the introduction of several advanced systems such as the SIRIUS Tube Filling and Seal Machine imported from France and the GEA systems imported from Germany. Upon completion, the production capacity of the daily cosmetic series can reach an annual output of 10 billion Yuan.
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